Amazing Vending Machine

Today, I'd like to introduce the new vending machine I came across when I went back to Japan this winter.

This new digital vending machine has a touch screen that lets people choose drinks by touching the images.
After you touch one of them, the screen will show information about the drink and price.
Then, you can purchase a can or a bottle using the money loaded on your train pass. It's super easy!
These vending machines can be found in major train stations in Tokyo.

Surprisingly, there is actually more to it!
On top of the screen, there is an embedded camera that distinguishes the person's age and sex!!!! According to the profile, the vending machine will automatically show recommended soda, coffee or whatever for the age/sex group. Wow moment, right?
And of course, the demographics collected at the vending machine go to the database for building a rich customer profile for beverage companies.

Digital technology surely adds values to any contact point with customers theses days.