UNIQLO, a Japanese leading clothing retailer, launched a new fashion community website, collaborating with Facebook today!
The website, UNIQLOOKS, is the first corporation-operated website in the world, allowing viewers post their pictures to show their UNIQLO fashion to the global audiences. The fans of UNIQLO can interact with each other by "liking" or commenting on each others' fashion, just like they do on Facebook.
Very similar to the tag system on Facebook, the pictures will indicate which clothes are UNIQLO's products with the brand logo when the users scroll on the pictures.
UNIQLO has expanded its business to the global market, operating retail stores in New York City, Paris, London, Russia, Taipei and Malaysia. This website will encourage the customers to exchange information, coordination ideas, and be connected with other UNIQLO lovers across oceans. As a part of their global communication strategy, UNIQLOOKS will spread the brand concept, "Made For All," to the customers around the world.
Visit the website at http://uniqlooks.uniqlo.com/
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